Design Principles - Task 2
21.02.2024-10.03.2024
Guan Wee Lun/0364012
Design Principles/Bachelor of Design in Creative Media
Task 2: Visual Analysis
List
Lectures
Refer to Task 1
Week 3/21.02.2024
Visual Analysis
What?
- a description and explanation of visual structure for its own sake.
Why?
- help on understanding how visual element and design principles work in design.
- To understand why designer made decision in creating the design, in order to understand how the formal properties of a design communicate ideas, content, or meaning.
- Lifelong skill that helps people read and critical review on images.
- improve on judging skills and explore information more than receiving information from other.
How?
- Observation
- Review and identify visual element of design and describe it.
- looking, thinking and finding good language
- Analysis
- Think about our observation and make statement to it.
- identify the design principles and state it how it's affected the view.
- Interpretation
- Combine observation, description and analysis and describe it with fact (history, purpose, meaning etc).
Instruction
Task 2
Requirement:
- Recap Task 2 brief
- Write a 300- to 350-word visual analysis of the selected design(refer to Visual Analysis lecture notes and guide).
- Include reference links where applicable.
Task 2 Brief
Evaluate, look into, record, and analyze the current artwork or design work that chosen for Task 1. Studying the design concepts in the piece as well as the design's dimensions, positioning, function, and efficacy in relation to your selected UNSDG aim will be your focus.
Visual Analysis
Figure 1.1Victo Ngai, Humanitarian Raid, Mother Jones, AD: Carol Perot, 2016, Digital illustration
Observation
The intended size of the design is 990 x 1290 in portrait orientation. a piece of art with full illustrations. The focal point of the design is a hand that is centered in the artwork. A few wealthy-looking individuals can be seen enjoying luxury service in a place that look like a restaurant There are many people that appear to be poor in the background, which look like a damaged city. The visual element's primary colors that are visible are orange, yellow, green, grey, and skin tone. The color used created a completely different of the center from the background.
(100 Words)
Analysis
The hand that sets in center illustrates the design in a well-symmetrical balance of an axis. The emphasis of the artwork is the hand that appears to have sprouted out of the earth and is positioned in the center of the artwork is another focal point. Its bright yellow hue contrasts with the tone of the background, creating a striking visual effect. In addition, the contrast of the size between the individuals above the hand and those below it gave the impression of scale, with the former being larger and the latter smaller. A sense of scale was also produced by the enormous hand in the center, adding to the hand's attractiveness. The people that under the hand wear a grey tone of costume that create a sense of unity with the background.
(133 Words)
Interpretation
Figure 1.2 Victo Ngai, The Cost of Cool, New York Times Sunday Review, AD: Erich Nagler New York Times Notable 20 Op-Ed Illustrations, 2012 Digital Illustration
Figure 1.3 Victo Ngai, The Evans, Cincinnati Magazine, AD: Megan Scherer Society of illustrators New York 57, 2015, Digital Illustration
The poster is a modern illustration style of flat, comic and cartoon that present a bit of surrealism art just like the other two poster of the author in her collection of "social and political". Surrealism is begun in 1924, an art movement, defined as an unconscious way to create art by unconscious way that resulted as dream world in the beginning of surrealism development Using ordinary element but compositing in an unexpected way to show imagination of the situation by the author.(Joan M & Michael C & Salvador D, 2018) Hand that grows from under in the "Humanitarian Raid", A human on fire hugging an aircon in "the cost of cool" and the scale in "the Evan" showed a world of imagination in a dream way.
(119 Words)
Reference
Joan, M. Michael, C. Salvador, D. (2018, November, 28). What Is Surrealism? How Art Illustrates the Unconscious. What Is Surrealism? Definition, Artists, & Illustrations (parkwestgallery.com).
Feedback
Week 4/28.02.2024
The Interpretation part of this project need to redo as this part is to compare the similarities between the artwork I choose and the other two artwork that are kind of same and analyze the art style of the image I choose.
Week 5/06.03.2024
Need to improve with my used of vocabulary in the analysis, not descriptive enough.
Reflection
Through this project, I observed that the importance of writing skill for design, it is a crucial skill for designer to present our thought to client and it's a important step to propose our assignment to the client we are facing. Designer is not just an artist, it's actually a visual communicator, designer is to help client or user to know how to design work not just design it out without any explanation. It needs time and effort to practice, as it's a lifelong skill not just for designer, every job needs writing skill and analyze others work to improve ourselves.
Further Reading
Xiao, L. (2018, November 21). Why writing is a valuable design skill. Medium. https://uxplanet.org/why-writing-is-a-valuable-design-skill-64e9d8e4f4f5
Why writing is a valuable skill for designer?
- Help producing effective content.
- Ensure content are informative, well structed and easy to understand.
- The content logical and easy to be scan by public.
- Help imagining future scenario.
- By exploring different point of view, designer can understand the need of customer.
- It can help us to frame and issue, deconstruct obstacles.
- Help us by turning imagination to reality need.
- Help communicating with clarity and impact.
- Writing help designer to spread idea quickly, to inform, persuade or entertain large amount of audiences.
- When the communication is clear, the idea are easily understood which mean can be evaluated clearly.
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