Art Direction
Week 1- Week14 Guan Wee Lun/0364012 Art Direction/Bachelor of Design in Creative Media Lectures Week 1 Designer to Art Director Art Director Job - The people who in charge of art direction, styles, trend,(Design + Marketing + PM) = Super Multitask person who do the thinking, look at the bigger picture and communicate around different team for design Campaign ID Consistent visual language Packaging social media advertising environmental applications How the vibe, the feel, the reason of the message Lesson is to how to study the trend Three pillar of Art Direction Visual The feel, the trend Cohesion Consistency Leadership Recognize the poor design Weak Typography Poor Composition Bad Hierarchy Inconsistent Visual Language Production Issue/Problem What makes an Art Designer Good Who r we communizing with What r we trying to communicate What should the audience feel What action should they take Why is this visual approach appropriated The visual idea needs a reason to exis...
