UX design
Week 1- Week
Guan Wee Lun/0364012
UX Design/Bachelor of Design in Creative Media
UX Design/Bachelor of Design in Creative Media
Lectures
Week 1
Briefing
- UX design are more on user research
- Not only as apps, its on enhancing user experience
- Most of the work is more on group work
Week 2
Introduction to UX design
Good Design vs Bad Design
Good design is actually a lot harder than poor design
- Bad design don't reflect user needs, however good design predict the user journey
The Norman Door
- Discoverabilities
- Feedback
- User Centered design
- Make a design that don't need to explain is better
- It should be suit to human nature action
Measure experiences
Impact
- How much impact to it
Frequency
- How often it happens
Master
- How easy to access it
Effort
- How much effort to take
Resource
- How much resource to use it
- Example such as time, money
Characteristic of a good experience
- Usable
- Design, structure and motive for user easily
- Equitable
- An equitable product is designed so that user with diverse backgrounds and abilities are able to use it
- Enjoyable
- An enjoyable product design makes the user happy
- Useful
- A product that solves the problem
Week 5
Design Thinking
Synthetize research to make sense of it for the design
What to do with data
- Even it out
- scatter the sources on the same level
- Spread it
- Find patterns
- Find outliers
Why synthetizing
- Funnel it down
- Make sense of it
- Find the root cause
When
Volume too high
Hard to grasp
too long to navigate
Affinity Map
A research method to designed to reveal themes and insights from large set of qualitative data
A thinking too to find new connection and links between different ideas
A discussion support to help a team share and articulate around a common idea
Splitting Notes
1 idea per note=divide and rewrite the notes to fit the format
try to keep one main idea per notes
and, but, then, so..., almost always indicate a way to split a note
Control Chaos
1 colour per user
Split or merge groupings
Name Theme/grouping
Ideation
- Process of generating ideas and solution
- involves divergent(open) and convergent(closed down) thinking
- can be express via graphical, written, or verbal methods
What to do while ideation
- Stretch mind and re frame the problem
- explore new direction and POV to help personas
- steps back from the literal approach
- Find features and solutions that address the root cause of problem
- build collaboration with stakeholder
HMW question
- Leads creative answer
- spark imagination
- create fiction
- excite team
Flip it around
make the good better
question it all
remove the bad
brainstorming
Team brainstorming
Brainstorming Guidelines
Main guideline is = there are no bad idea
- Quantity over quality
- Do not hang on to a single idea
- There is no bad idea
- "yes and..."
- let everyone speak
- if possible, do not explain
Week 6
What's a stakeholder
Stakeholder map
to identify relationships of all the stakeholder
- create what is directly InTouch with
Why Synthetizing
This is to volume down the response, what was the best point inside the response
Then, question and find out what the reason behind all the response
Make it able to share it to other
Affinity mapping
A thinking tool to make connection
and it's a good tool to groupwork
Grouping by user perspective, so the theme should be talk like the user not by professional tone that bring with emotion
Problem to user
Persona
Persona, the social mask we wear to navigate the external world—crafted to impress others while concealing our true inner self - Carl Jung
Represented by the voice of the speaker
What is User Persona
A super user, an archetype created from the best bits of your user interview
Design for majority of the people you targeted
Persona are tools to create emphasize
Persona Example
it is to convey message to other
- Its need to create clean and simple to scan, it should be presentable
to create example of the target audience
Keep them alive
- Print them out
- mention them in place of user
- refine and evolve them
- keep it a group work
Creating Persona
It should be scannable
Same style for the persona, same layout is better, it serves only for content
- Mastery
- apps for user from beginner to expert
- Frequency
- By identifying the needs, once or always
- Make them normal
- Make them local
- give them problem
In general, we need three personas
- 1x main persona
- 2x secondary persona
Scenario
- Who is the persona
- what do they want
- why do they want
- what goes in their way
Keep it short
Week 7
User Journey Map
My journey has been balanced between order and chaos
- User journey map is between Time and emotion of the user
- Mapping the extreme in the user journey map, high extreme and low extreme
- What is the most impactful way
Types of Journey Map
- retrospective
- How user r currently doing things before your app helps them
- Prospective
- How user will do things in future with your app helping them
Subjectivity
- Compare between two users of the same activity
Figure User Journey Map exercise
Week 8
UX documentary
Don't assume anyone know your thing
Assume everyone don't want to read
Spread it
Suggestion for improvement
- it should be the last part of the presentation
find a way to present the user journey map, how might we help the persona
Ideation
One idea lights a thousand candles."
- Process of generating idea and solutions
- it involves divergent and convergent thinking
- It can be involved via graphical, written, or verbal methods
- It arises from past or present knowledge, experience
- Identify
- Brainstorming
- Develop & refine
Why Ideate?
- Stretch minds and reframe the problem
- Explore new direction and point of views to help personas
- Step back from the literal approach
- Find features and solution to address the root causes of the problem
- Build collaboration of root causes
How Might We
- This is to link to solution mindset
- Question and answer to problem statement
- To receive creative answer
- The answer assumes the solution doesn't exist
Feature Prioritization
A product that tries to do anything, turn out noting
Mascow Chart
Must
Should
Could
Won't
MVP
Incremental design
not part by part, is by functional and needs
Week 8
Project management
- With specific goal and timeline
- To keep on track
- Archive project goals within constraints
- Risk/Benefits
Planning
- Roadmap outlining project goals, timeline, budget, risk assessments
- MVP
- Define the most important and what is additional
Execution
- Measure the quality
Framework: waterfall
What can be done before other, what cannot
Agile
Iterative Process
Lean
- Reducing waste
- improve efficiency
- maximize value
Smart Goal
- Specific
- Measurable
- Achievable
- Relevant
- Time Bound
Raci Framework
- Responsible
- Accountable
- Consulted
- Informed
Week 10
Presentation - 15 minutes
How long do it take
Show before after
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